Growth Isn’t Guesswork.
It’s Engineered.
Your technology-driven partner for end-to-end business development.
behind zetix
Dylan Geraghty
Founder
I’m Dylan, 29, from Dublin, Ireland.
I’ve been in sales since I was 18, working across industries like telecoms, cybersecurity, SaaS, and digital transformation. I’ve worked in businesses of all sizes, from early-stage start-ups like TryHackMe to big names such as Vodafone.
One of the highlights of my sales career was being the founding AE at TryHackMe, where I helped scale their B2B product from zero to $2.5 million ARR in under two years.
Over the years, I’ve taken on various sales roles such as SDR, AE, Account Manager, and Sales Manager. So I’ve seen the full cycle, from cold outreach to closing deals. I’ve sold to everything from scrappy start-ups to large enterprise teams, knowing there’s no one-size-fits-all approach.
I’ve also managed and supported sales teams, shaping outbound strategy, coaching reps, and building systems that work in the real world. Throughout it all, I’ve stayed hands-on, prospecting, pitching, chasing, and closing.
With technology constantly evolving the world of business development, you can be confident that I’m skilled in the tech side of the game. I leverage digital tools and data insights to uncover new opportunities and help businesses grow.
By utilising modern technology tools I bring innovative solutions that boost customer engagement for my clients. On top of that, I streamline sales processes using automation techniques and platforms, turning technical expertise into real, measurable business results.
Why Work With Me?
I say things as they are. No buzzwords, no empty hype, just straight, practical advice and a focus on getting real results.
My only priority is helping your business perform better. That means understanding what you actually need, cutting through the noise, and making clear, measurable improvements. If I see something that’s not working, I’ll call it out. Whether it’s a process, a mindset, or a missed opportunity. I won’t hold back just to keep things comfortable. Progress doesn’t come from playing it safe.
I’m not here to sell dreams or tell you what you want to hear. I’m here to help you fix what’s broken, double down on what’s working, and move faster in the right direction.
I don’t overpromise. I don’t spin stories. I keep things grounded, honest, and focused on what actually delivers. If that’s what you’re looking for, we’ll get on just fine.
What We Do
Lead Generation
We build and manage scalable lead generation systems that deliver measurable growth. With modern and scalable outbound prospecting techniques, we focus on attracting high-quality leads that are genuinely interested in your offering. Our strategies are tailored to your ideal client profile, helping your sales team focus on conversions rather than chasing cold contacts.
Strategy & Performance
We support you in defining and executing effective business strategies. Whether launching a new service, entering a different market, or streamlining internal operations, we develop performance frameworks based on clear KPIs and evidence-based decision-making. We ensure your objectives are backed by a practical and achievable delivery plan.
Training
Your people are at the heart of your business. We provide bespoke training programmes designed to upskill your teams in areas such as sales, communication, negotiation, and lead development. From leadership coaching to hands-on workshops, we help foster a culture of continuous improvement and commercial excellence.
Consulting
We offer tailored consultancy that provides clarity, direction, and impact. Working closely with founders, directors, and teams, we diagnose key challenges and co-create solutions that drive tangible results. Whether for short-term problem-solving or longer-term strategic planning, our guidance is pragmatic, honest, and focused on growth.
Technology
We help businesses make smarter use of technology. From implementing CRMs and marketing automation to optimising sales platforms and processes, we ensure your tools enhance – not hinder – your workflow. We also advise on integrating AI, analytics, and data solutions to enable smarter, faster decision-making.